Indian River Light Beer: "At Last, a Beer Native to Manhattan"

My friend Kayla pointed me (via her friend Tia’s Facebook) to Heartland Brewery, straight out of hipster-haven Brooklyn, NY, and their beer called “Indian River”. Here is the picture that Tia snapped of their advertisement at a bus stop in Manhattan:

If you can’t read it, it says “accents of orange, no pulp” and “At last, a beer native to manhattan”.

So lets break this down a little: sexualized woman, most likely not Native, wearing very little clothing, and what she is wearing is sterotypical fringed buckskin, sporting “war paint”, a feather, a beer, and a shotgun. Also the bonus of using “native” in the tagline, in case we were unsure of what asthetic they were going for. This takes the cake for rolling about every stereotype ever into one advertisement. In my indignant googling, I found the Heartland Brewery website here.

After the jump, more upsetting labels and some analysis.

It appears they are equal opportunity stereotypers, because they also have labels that are disparaging to women:

and